SCIENCE

Groundbreaking products through pioneering research and patented innovations

Redken’s foundation is based on an extensive knowledge and understanding of science and hair. In 1960 when the company was founded, Redken was the first manufacturer to apply proteins and moisture to dramatically improve weakened and sensitized hair and restore strength and shine. 

Built on this heritage of protein and acid pH, Redken’s pioneering research has led to the most advanced products in the professional industry. Technology is an integral part of every Redken product -- linking haircolor, texture, haircare, and styling with total synergy. 

FASHION

Urban creativity inspired by the spirit, energy and style on the streets of NYC

With its headquarters on 5th Avenue, Redken has aligned itself with the fashion world. As a result, Redken has become a leader in backstage beauty, sending a team of artists to fashion week in New York, Milan, London and Paris to create the looks for the industry’s most prestigious designers including Versace, Calvin Klein, Prada, Gaultier and Marc Jacobs. Using this unique position, we translate the latest runway trends to new products and services for your salon.

INSPIRATION

Artistic expression with education that explores through exchange

 An ongoing commitment to increased knowledge and personal development is at the heart of earning better and living better. Redken Education is dedicated to instilling the principles of success to the professional salon industry and empowering salon professionals with educational tools that develop their skills in the areas of business, design and color, training, personal development and wealth-building. Led by a global network of award-winning artists, a complete platform of programs is available to enhance the skills of every salon professional.